Monthly Archives: April 2015

Prosperous or Stressful? Look into Your Future…..

Prosperous or Stressful?  Look into Your Future…..
By Talmar Anderson
Founder, Talmar it Up

I can prove whether or not your company has real growth in its near future. No psychic abilities needed.  Double Dog dare me to show you?!?  Ok.  First things first, answer this question…Where do you (the business owner) spend your time?

Are you spending your days unsure what to focus on from one moment to the next?  You probably aren’t about to break through that monster goal in the next 6 months. Overwhelm a common occurrence?  Letting the “fires” burn up the hours in your day? Then I KNOW that you are not consistently and regularly scheduling your own projects and workload onto your calendar. I KNOW that odds are highly against growing your company in any significant way!

Ok, I will bring it down a little now. If you can identify with the above concerns, there are 3 areas that you can consistently place on your calendar that will positively affect your company’s growth… IF you can keep a consistent commitment to honor the appointments.

Business owners that want to impact their company’s growth in a focused and immediate way MUST regularly (means more than once! Monthly maybe..or, dare we say it out loud…weekly?) have scheduled on your calendar the following separate areas.

  • Management time
    • This is time committed to your administration and operations. If you are a solo-preneur than this may include your invoicing, your accounts payable, meeting with and vetting a new vendor.  If you have staff, this includes the weekly or monthly meetings to motivate, encourage and evaluate.
      • Because this is something that does not bring direct profit this is usually the first item to be bumped off your calendar. The price you are paying is HIGH stress, being out of touch with your own company, and relationships in your business built on the assumption that everyone knows what you are thinking. YIKES!
  • Marketing & Sales pipeline time
    • This is time committed to specific steps and action items to ensure your company is known and growing! This is not usually as quick to get bumped as management time UNLESS business is booming.  This time can include dedicated social media time. (NOTE dedicated…scheduled…set a timer to pull you back out!) If you generate content for your blog or need to develop a presentation, this calendared time is useful. Been meaning to write a white paper? Find a new tchotchke vendor?  Work on it here. This should also be time to reach out to prospects for follow up or personal touches.  Meeting with your website developer and business development teams should be here and consistent!
      • If you are waiting until you “have time” or plan to fit it in at the end of the day, you will be able to self identify here. Look at your profits.  If they are not where you want them to be, you are likely NOT setting and keeping appointments with yourself on these efforts.
  • Development and research time
    • This is time where you get to focus on the shiny idea that keeps poking you in the brain. You can look at possible new products or services and how they would fit in your model.  You can do some market research to see what your clients and prospects really want from your company.  You can learn about how partnerships work so that you can consider the offer that is being subtly pushed on you by an In Law.
      • If this is the kind of stuff you only get to on vacation then you can be assured you are slowing the growth opportunities and potential of your business. This is something that absolutely WILL NOT GET DONE if not for you making time.

If I can look at the last 3months of the your past scheduled appointments kept and your future 3 months calendar schedule, I can tell whether or not your next 6 months are likely to be prosperous or stressful for your company. And now, so can you!

Are you better at keeping 1or 2 of these on your calendar? Which is the most challenging for you? I would love to know which vexes you!  Leave me a comment and let me know!

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