Do your Employment Ads attract CANTidates?
Why those ads are not helping you build the dream team.
By Talmar Anderson
Please stop. Just stop! Do you have any idea how much work you are creating for yourself by cutting and pasting that employment ad from some random internet site? You say you don’t have time to do it properly. You just need someone in the position…yesterday and the ad needs to start running now! I get it. Truly I do. However, this is when you get to decide to be a business owner instead of a reactive employer running straight into the self sabotage reoccurring hiring loop!
Employment ads are the opportunity to attract the people you WANT to work with every day! Is that part of your business owner dream? Only working with the people you want? No more “it’s not MY job” types. No more supervisors that take credit for your brilliant ideas. No more of the “I can’t help with that project. I have to cut my toenails at my desk while waiting for the clock to tell me I can go home’.
While I understand that taking the time to develop a hiring process seems counterintuitive during the demand driven need of hiring, consider this thought. This is you taking the time for the big breath before you dive in to the water. Making sure that you take the time to look at where you are jumping into the pool, ensuring your suit is tied securely and making sure you have taken a life-saving deep breathe to hold are all preparations for what you are about to do. Why can’t we invest the time and energy so easily now?
The hiring process does not need to be so overwhelming however it does require your attention NOW before anything else is done. Let’s be specific to you and your business to set up the hiring process for true success. Start by deciding and defining why, what and who.
- Why are you hiring? This is the goal. Are you trying to free up time on your calendar? Improve productivity for clients? Take on more work? When you set out a specific goal for this position, not only will you know how to hire correctly you will also know when an employee is successful…or not. This is you stepping into the management role that is required with each new hire! But back to the employment ad…
- What tasks and responsibilities will this position need to fulfill to meet this goal? (See any similarities here to a job description?) List it out. This should not be a wish list but a thoughtful consideration of what will need to be done on a regular and consistent basis to achieve the goal. This is about meeting your business needs now and less about future aspirations for the candidate within your firm.
- Who will have success completing this role? Consider experiences and skills that are required to complete the tasks and meet the business goal. This part should also consider the kind of person that will fit in your culture. If the position needs conflict with culture needs…the position needs win! Your business needs different skill sets and different experiences to have true growth and success.
Defining these items and including them in your employment advertisement will help you to attract an employee that wants to work in this position within your company as much as you want them to come and get it done! Are you ready to dive in? Take the time to consider what YOUR business needs!
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