OH NO! What If All You Heard from Prospects was Yes?
By Talmar Anderson
We talked about customer service recently and after my experiences today it reminded me of one of my favorite topics. Planning for success! Oh, I know you all think that is what you are planning for, right? Not planning to fail. Risk assessment is part of that strategic consideration. We often spend time considering how we will define a minimum requirement for operational costs and break even points when setting goals. How many do I need to sell to NOT go out of business? Business owners can forget to plan for something that is just as possible…sometimes more so! And that leads nicely into my inspiration for today’s blog post…My first Blab!
Blab is a new and exciting video streaming tool that is going to be a wonderful bridge between you and your audience. Wherever you are. Wherever they are. Live Q & A or content delivering all while creating informal video content to help drive your SEO…oh yeah! (Learn more by checking out my Business Side of Business Podcast on Blab!) I am not an affiliate. I am however very interested in this technology
Anyway, as I prepared to be interviewed on my first Blab appearance a common growth problem came up. Everything went right! What I mean is, it seemed like there were so many users trying to log onto this hosted site at one time (10:00am EST – sound like a commonly used meet up possibility?) that Blab broke. As I write this it is all conjecture. I am not informed on why Blab was not working for anyone but the specificity of the time (especially as my interviewer had diligently checked the site earlier. Blab is very careful to explain they are still in Beta. Read “Beta” as: living and learning phase of technology development) lead me to speculate that they had more users coming on line than the platform was built to handle.
Capacity issues can happen to ANY company during a launch or sudden growth. A clothing manufacturer can run out of inventory on the most unexpected color. A professional services firm can run out of staff with available billable hours. An online platform company can have a blank and unresponsive website when the best possible number of clients wants your company’s offerings all at the same time!
The lesson? Your strategic plan HAS To consider what if it all goes correctly. What if 100% of your sale campaign market takes advantage of the offer? Have you researched what other resources you could pull from? Do you have competitors or others in adjacent industries you could hire or outsource the work to? Do you know how your fulfillment company will handle a new expedited order? What if the order needed to be 10 times as large?
Planning for crazy success has some great benefits. Planning for high response and engagements lets a business owner truly start considering how scalability is going to work within the company. Going down this path of “what if”s lets us consider alternatives before we have a driving or overwhelming immediate need. This, of course, allows time to make the best possible decisions and start building those relationships and resource channels now! Having these options accessible in high pressure moments can, not just save your sanity, but save your company’s reputation.
There is one more great benefit for planning for success and everything going right. Dedicating time and consideration brings you that much closer to believing it will happen. How much fun would it be if everyone agreed that your company was THE ONE with the right solution for them? Can you see all the exciting possibilities and opportunities? NOW we are talking growth and scalability, my friends!
Want more Talmar? Check it out here!