Are You Plugging the Dam or Building a Foundation?

Growth Strategy
By Talmar Anderson

One of my favorite client “aha’s” is when I can help create a real opportunity for finding scaleable, qualified and culture fitting help for business owners.  If you have worked with Talmar It Up, you know that while the answer is delivered quickly so is the reality check of making a strategic plan to develop success in hiring. What?….you thought hiring was all about ….”My hair is on fire!  We must find anyone to get this off my plate RIGHT NOW!’  Certainly most business owners spend their time this way. It is their….ahem, “hiring strategy”. ***sad trombone**

Because I know you are spending all that time and money to grow your business through your marketing and sales efforts…I challenge you to spend a chunk of your time on a hiring strategy. What if we could ensure potential team members

  • Will be able to understand your industry, process and your customers,
  • “Want” to be a part of a team like you are building,
  • Hold matching values to your company’s core values and
  • Can contribute to your company’s growth?

By making a plan to be in front of these potential team members BEFORE we have a need, we can position our company for some seriously successful business growth!

Think about how much less stress you would have if you already had a few names in your rolodex (yes…I am that old. The rest of you Google it!) that you had already vetted? Knowing them to be able, knowledgeable, a good personality and culture match leaves only the conversation if they want to be a part of your team (availability and money). Soooo much easier and maybe even exciting now! Can that new team member drive a dramatic shift or change in your operations?

How do we make sure we can be in the know? One of my favorite ways is to build on the concept your brand strategist and marketing peeps are probably already giving to you! Drive your positioning as a thought leader or expert in your industry by offering a facilitated place for you and good possible matches to get to know each other.  Host regular Meet Ups for those skill sets that your company will need in the future.  Build and facilitate a Group on LinkedIn for professionals in areas into which you want to expand. There are many communities and networking opportunities out there where you can even just consistently participate to get to know potential candidates. But start doing it NOW!

When you meet people consider what they do, not as competitive but, as possible future enhancement for your own firm.  Maybe they have a skill for something you will want to offer through your company in the future. You can get to know them. Ask question about the specific market place. Look at their work or talk with clients.  This can all be done without a specific job or assignment on the table today.  This getting to know them and their work over the next 3 months can help when your business has a rapid expansion need 9 months from now.

The benefits for this type of invested time are exponential.  You can

  • be relevant in your industry,
  • be out and hearing from others how the market place is reacting to their businesses and
  • be creating your own personal back book of who YOU would LOVE to have on your company’s team.

Doesn’t this sound infinitely better than the last minute rush to read through a mass of resumes or referrals which is only the starting point of vetting a team member for your company?

It is your job as the business owner to be looking ahead and not just stuck reacting to each leak in the dam in the moment. If you are not making the time for these kind of actions to build the foundation of your for the future of your company…I wonder what could possibly be different in the future for your company? No forward look. No change.

Tell me where you can be in front of possible independent contractors, vendors or employees? I’d love to know! Email me at TAnderson@TalmarItUp.com

Now GO! Grow!

 

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