Monthly Archives: August 2017

Train? Yes. Teach? Not If You Are a Small Business In Growth!

Train? Yes. Teach? Not if you are a small business in growth!
Know the difference to hire for success.

By Talmar Anderson

When you know it is time for your business to hire, please ensure you are hiring the absolute best person to solve the issue that drives this need.  Do you need more people on phones? Find the best person with a track record for excellent customer service.  Need someone to help organize and coordinate the pieces of your clients’ deliverables?  Hire a project manager that has supervised people and deadlines in the past. DO NOT hire an intern that you can “train” to do it because “it is easy.” you say.

***sigh***

Let’s take this apart shall we.

“It’s easy.”

Consider that it is easy for YOU because you are experienced. Because you are driven to complete these tasks to get to the other needs of YOUR company.  Because you have been doing it for a while. And yes, because you are brilliant. You are a business owner and this requires a certain amount of smarts and initiative.  MOST employees will not possess both from day one. Easy is relative, my friend. And in this example, it is relative to experience. Many people consider skiing easy and you should probably know now…I am a professional bar stool ski-bunny.

“Hire an Intern’

When I hear this, I hear that you want to pay a low amount and do not feel you can pay the correct person for your company the value they deserve for their expertise or skillset. But, and I believe you know this deep in your heart of hearts, this costs your business money!  Interns are TEMPORARY help that are specifically there to LEARN! An intern is not about building, protecting or delivering for your clients and company.

An intern is there to gain experience for themselves.  They need to be consistently supervised, constantly redirected, given teaching moments to understand why or how to complete ALL tasks. If your company is in the space of allowing time to TEACH then you are probably not at a hiring trigger moment.  You are in a place where your company can design a “give back’ initiative program to cultivate future professionals and foster potential employment candidates for the future.  But they will want to be paid an accurate rate when they graduate! 

Oh ya, and now that they know how to do what you want them to do, it is time to start the entire hiring and teaching process all over because their internship ends.

“I can train them”.

This is the last piece to this heartbreaking comment that I hear far too frequently from small business that need to hire for growth.

Yes.  New employees need to be trained.  A new employee needs to learn the nuances of what makes your firm YOUR firm. They need to learn cultural norms like when lunch breaks occur and how an irate client is handled. They need to learn where the coffee is and how to answer the telephones.  Onboarding and training can create an instant bond, ease a fit into a new team and build employee confidence.

Please note, I did not write how to answer A phone. If you are explaining why, what, where and when to someone then you likely are TEACHING them. If your company is in a true need for a hire then teaching is not a benefit to your firm.  Hiring a person that you must teach most or all of the process and systems defeats the purpose of HIRING! New hires are to allow a business to become more efficient and lessen workloads of current staff / self.

Don’t get me wrong, an experienced project manager may not know the project management system your company uses but they MUST understand what a project management system is for and have experience using one successfully somewhere else.

Your marketing coordinator may not have used your exact email automation software but they must have experience in email campaigns and AN email automation system of some kind.

Otherwise your inexpensive new hire is costing their hourly rate AND yours!  That is not growth.  That is not looking out for the best interests of your company.

When the decision to hire finally comes to a head, most business owners go straight to consideration of the budget. I recommend considering first what we need, how that will benefit our company, how will it fit (who supervises) and what is the industry paying for these needs. In small business, bringing on those entry level (and thus lower dollar) hires create more chaos than in large corporations.

Large corporations have human resources departments. They have video tutorials for getting new staff up to speed on systems.  They have onboarding training programs that move employees from department to department and therefore only demands a little bit of a lot of people’s time…as opposed to the small business reality of defaulting responsibilities! (Who has time?  Could you show…..?)

Hiring requires a training period.  I swear by this for creating your dream team. However, to really find the team that will be with you on the path to success, they should bring the education and experience that enhances your company. You have decided to hire because your company has a need. Is that need really to spend time outside of the company’s current demands?

Hire to enhance and build your team. Teach after you have established your firm’s success. Recognize that these are not interchangeable processes.

Now GO! Grow!

If you are looking to set up Hiring Triggers, a new business or join The Influence Circle Mastermind, Talmar It Up would love to work with you! Reach out NOW to TAnderson@TalmarItUp.com.

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Why Fight it? 4 Steps to Get Your Business Owner Mind Right!

Why Fight it? 4 Steps to Get Your Business Owner Mind Right!
By Talmar Anderson

What do you loooove to do? I mean makes you get geeked-out nerdy excited about details others would glaze over and check Facebook when discussed? Have you built a business doing that yet? Why not? Let’s discuss a couple of things if this is on your periphery.

First, nope. No, you do NOT have to be a business owner just because you are good at something.  There are risks and stress that employee based careers do not have to deal with on a regular basis. Even if you can fix a car’s engine block just by looking at  it or your bacon honey cupcakes are the world’s best. You DO NOT HAVE TO DO THIS. Even if you best friend, neighbor and your mother’s boss LOVES what you do.  Truthfully that does not mean they will pay for it!

However, if you are thinking that running your own business could set you up to have control of how you live, earn money and work in your life, then what is holding you back? Honestly, what you need to know to build and grow a business can be learned.  There are ways to mitigate risks and protect you and your family.

Are you hesitating because you see others struggling?  Those folks may be saying how busy or overwhelmed they feel.  They feel like they are not making the money they want and seem to have no joy in what they are doing. Blurg!  THAT does not seem attractive. What could you do differently to find success if you launch your company?

Here are 4 universal truths on how people sabotage the success of the business which I have observed. Male or female.  Experienced or newby. Service or products.  Today I am going to have you embrace these 4 before you even start! These are “MUSTS”, not optional, for business owners of successfully profitable companies.

  1. You MUST come to terms for charging a business fee for something you love and may even be…easy for you!
    • Pricing must be set up to reflect industry standards, combined with market demand (Are you a specialist with few competitors? FEES should be higher!) AND with consideration of a budget that covers the expenses to run your company. Because your talent or genius comes naturally or easily to you does NOT mean it has no value! Easy is GOOD!
  1. Pricing MUST be based on the VALUE TO YOUR MARKET!
    • You would not buy this service or product so you cannot assess how much you would personally choose to pay. YOU are not your target market. And before you let your neighbor, mother or Significant Other weigh in, be sure that they are in the demographics of your ideal market. Sample the people that actually would BUY and be sure to sell what THEY WANT.
  1. Start planning your hires NOW with Hiring Triggers!
    • If you are planning to be a business owner to have more freedom, you MUST build a company that is larger than just you and your singular efforts. Set out an organizational structure with the roles you will need in your company and the order that you would ideally like to have them come on. I suggest that you add vendors to this structure. Then assign milestones that will trigger the hiring. This helps beat the emotions and stress that come with uncertainty. Is this the right time to hire? How will this affect the cash flow? You can rest assured that it is part of your plan and keep moving forward.
  1. You MUST be comfortable selling your solution. Yep, YOU!
    • Yes, we can hire a business development employee eventually but you will be educating people on the solution your company provides AND asking for the business for the life of your company. That is what sales is about in reality! Inform a prospect, build the value and ask for the business. This is a MUST. No sales = no business. It does not have to be forced or icky. There are training, coaches and other places to help you improve and excel at this but you should prioritize this piece!

You thought I was going to say business plan, right?  Well I hope that was already part of your “to do” list.

If you are hearing the call of a new business, I say run to it. I do believe that we can build a business model and company that will let you succeed, have fun and earn the money that lets you live the life you dream about IF you can walk into these 4 steps and deal with them head on.  The sooner you do this in the business building process the sooner you get to do what you love every day! Why fight it?

Now GO! Grow!

If you are looking to set up Hiring Triggers, a new business or work on any of these steps, Talmar It Up would love to work with you! Reach out NOW to TAnderson@TalmarItUp.com.