But I Don’t Wanna! Growth is MORE than What YOU Would Do.

But I Don’t Wanna!
Growth is MORE than What YOU Would Do.
By Talmar Anderson

When considering what is best for your business, are you careful to only accept projects or opportunities that YOU would like to complete? Of course! We all want to work with clients we like. And we want to only work on projects we enjoy (after all, this is not about changing your foundational income source.). As a solopreneur this is especially true as it is likely that you will be working long hours doing those very things to deliver on your own. However, if your business has (or is building) a team, how well does turning down diversification or expansion opportunities serve your company? Because a growing company is the one that builds a team AND acknowledges that other staff may enjoy the VERY thing you would rather not even consider.

If you have built a strong staff, remember that their challenge and enjoyment from work may be based upon stimuli and environments that you would rather kick a puppy than deal with in your own work. As a business owner and manager, recognizing when opportunity for revenue growth meets with skill, preference and happy factors for your staff usually requires you to take your own personal preferences out of it.

I hear you. This could create chaos too. But that is why you get paid the big bucks! You must decide which opportunities and new offerings can be sustained outside the specific staff member you have right now. Will you be able to attract that skill set again? Does it enhance your team to have a member with the specific skill, preference, happy factors as this opportunity will present? It is important to give serious consideration here. If your clients and market are asking for it, they will look for it somewhere else. The risk is that the somewhere else may be a competitor that offers the additional service or product.

What are you limiting in your business when you assume everyone wants / thinks /does what you do? The possibilities of working not just from your own preferences is probably not entirely new to you. I find that most new business owners went through this when they learned to market the way the target audience preferred as opposed to how YOU liked to see marketing. Two different perspectives! You learned that it’s not about how you like to be marketed to but about how your target audience likes to receive their marketing!

I challenge you to be open to possibilities in structuring and growing your business outside of what would be comfortable for you. Your business likely has needs that you are not acting upon because of your perspective or past bad experiences. Your experiences may suggest it would be unpleasant.

Talmar’s Truth: The world is big, and you can attract someone that is different than you. Someone that will ENJOY what you do not enjoy enhancing your business’ success.

That is how a successful company can expand and scale. Growth doesn’t just mean more of the same. It can mean different types of projects, expanded locations, new products or complimentary services. These can all be considered with a new eye if the only thing holding you back is that YOU wouldn’t want to do it.

Structure the position and write the job description to be responsible and accountable for the piece. Understand how you can manage and evaluate performance for the new deliverable even if you never want top do it. If not currently a staff member then the next step is to write the employment ad to attract, with full transparency of the piece that would not be attractive to you, or people like you. Maybe even write a line that would rule you out if applying

  • “Road warriors need not apply.’
  • “This is not the same cubicle everyday type of position.”
  • “Boredom is not an issue in this fast moving, multi-tasking role. (Not for the person who loves to complete one project before moving onto the next!!)”

If we can attract staff with different skills, experiences and diverse definitions of an enjoyable position…well, NOW you are growing a team that can easily take on all kinds of challenges AND opportunities coming into your business. This is an integral part of scaling a business on purpose!

Now GO! Grow!

If you are looking for the answers to building YOUR dream team, Talmar It Up would love to work with you! Reach out NOW to TAnderson@TalmarItUp.com.

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