Time with Others: Networking in Peer Groups
By Talmar Anderson
Time with others IS important to help your business grow but once again we have to know what each group is doing for you, your company or your sanity! For your prospects, today’s world offers the internet which is saturated with choices. Each of your prospects is trying to choose between a sea of words that are supposed to motivate trust, help them like your business brand and make sure they know you offer a credible solution to the problem. This overwhelm is why relationships and the in person piece is so important to build a successful business.
As leaders with limited time, we need to be honest about the value we receive from each group and check in to ensure it is meeting those goals. Being in the right place and consistently allocating some of your precious time can reap great rewards. Here are 3 ways Networking in Peer Groups can offer benefits.
- Straight up networking to get your meet on! Joining a consistently meeting group that is about sharing contacts and giving you new opportunities to meet new contacts can be very helpful. Phone calls and sharing a knowing look with other members during the events can build a bond that can be reignited and re-shared each time you see each other again in the future! This culminating effect means you don’t have to start over every time you have an opportunity to talk about your business. These people are learning more about you and can find ways to work with or refer to you each time they get to interact with you. Because you will need to be consistent for this to work, make sure you are networking only with groups that have prospects or strong referral sources specific to your business. These groups are about BUILDING your business so be ruthless with choosing the groups to share your time.
- Peer groups for learning can really help business owners and professionals “fill in gaps in their education or experience” as I like to say in my company. Often time these groups can give you a quick and direct step up in areas that you feel less confident or unsure. These meetings are conducive to people that feel they want to learn surrounded by others with the same experiences and needs. This bond can give you the opportunity to find motivated and focused individuals on a similar path. These groups can help alleviate that feeling of not knowing where to find answers.
- Then there are the peer groups that can ease stress, create true laugh therapy opportunities and build a community that can give you space to vent or celebrate. These groups can be mastermind meetings or wine gatherings but allow for a consistent opportunity to build a supportive and important space with people that you have common interests. While there may not be an obvious tie into your business model, you need this space just as much.
Peer groups and networking aren’t new. This concept of meeting together with like-minded people has been around for centuries for a reason! Because you could do it alone doesn’t mean you should. Surround yourself with people that can help you and your business get “there” through inspiration, information and old fashioned “been there done that” stories. If you do not have a place and people that can allow you to talk through or completely distract yourself, you will get overwhelmed and stressed out. Your business is ALWAYS better served if you can be present, happy and focused with your work days.
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