Tag Archives: success

Create Your Own Renewable Energy Source!

Create Your Own Source of Renewable Energy!
By Talmar Anderson
Talmar It Up, LLC

People ask me how I get my high energy and positive attitude all the time. I genuinely LOVE what I do. Creating the workflows, organizational structures and developing the “How” of any business is my happy factor.

My joy comes from helping people understand how their own business works, what options they have and how much control they actually do have over what can be done. This allows those people to go on and be profitable after me! Letting myself get excited for them, with them, even about them if they can’t see it yet is how I stay energized. What I do feeds my own personal energy bank.

Stepping into what makes me happy absolutely has led to my successes. I get excited to learn about different business and you can physically see the wheels turning in my brain while I jump out of my skin to give you insight and ideas on how to resolve issues or challenges in your company’s growth. Being in that moment of my personal joy is infectious. People talk about how they enjoy working with my company not just because of the results but because they can feel the genuine excitement for the possibilities in their future. This makes THEM excited.

Then they tell referrals that they know someone that can both offer solutions AND help connect them to the excitement of their own company growing. So I get to start all over with a new business client creating more process and developing organizational structures that can deliver on more dreams and happiness. And I don’t hide my joy.

That might be the secret. I literally mock myself because I KNOW most business owners don’t clap their hands with excitement about reviewing data on task completion times or metrics on referral sources. I get the humor and am in on my own nerd loving joke. I DO love the numbers (the Power is in the numbers my friends!).

Have you ever been with someone that is so excited by what they are talking about they make you care? From car mechanics to atttorneys, find a person that loves what they do and you will listen intently to details on how engine pistons work or why we should negotiate for the extra space. We listen because we want that energy and engagement for ourselves!

Reality check. My energy and positive attitude is NOT “on” all the time. Ask my loving (and mercifully patient) family! However, I find that making the choice to purposefully tap into the happy factor of why I do, what I do propels me into more situations where I can do MORE of what I do…do you follow my meaning?

What makes you happy? This is SELDOM something that will suck your energy dry or leave you feeling unfulfilled. If you are a business owner, you have every reason to tie your role around the actions that make you happy. This will energize you and allow you to continue to lead a team and grow a client base that wants to tap into your joy. Then you will have your own source of renewable energy!

I’d love to know what you personally get energized doing within your own business. Let me know!

Structure IS Success.

Structure IS Success.
By Talmar Anderson

I know your eyes cross when I talk about developing processes with your own company.  When I say “Structure” your organization, you say “it is on my list”.  People! (Imagine me with a bullhorn standing on a desk like a small biz Norma Rae) Please understand, and I want you to lean in to get this, right her and right now, you need to know that building the structure of your organization is REQUIRED for success. You are shooting yourself, your clients, your reputation AND your staff in the foot by NOT prioritizing the time required to create an organizational structure for your business. It does not matter how small or how big your business is at this moment.

Do not get me wrong, if you have read my articles or know anything about Talmar it Up, you know that I 100% believe we can build a business model that is specific to you and your vision. You want less bureaucracy and that is why you started your company. IT CAN BE DONE and your business does not have to look exactly like everyone else’s business model. You will get to have the business life that you want once you have built an organization that is supported and functioning around that dream role.

Have you laid out the foundation for building to success? There are tools that successful companies use within a system specific to their industry that creates a repeatable process. Organizational Structure.

You don’t have time?

Well, then, I am glad you and Richard Branson have competing bank account balances. NOT THAT RICHARD BRANSON would do anything other than invest time, money and energy to ensure that his company has what it needs for success.  In fact, your company and his companies need the same thing…people.

  • You need people that want to work for your company.
  • You need people that understand what their role and responsibilities are within the company.
  • You need people to be able to deliver for clients consistently and in line with brand expectations.
  • You need people to feel that they receive the product or service they expected.
  • You need people to feel valued for their continued patronage and feedback for improvements.

And that is not all of it but it is a great starter list.  People will need to be engaged, valued, instructed, managed, communicated on how to perform successfully- employees and clients. Those people will be your star employees, your most loyal clients and your most avid supporter OR they will go somewhere else and your company will suffer and your business will become more demanding of your time, energy and money!

How do you build an organizational structure? One process at a time. Here are examples of some operational processes that could be used as tools for a profitable and growing company.

  • You need people that want to work for your company.
    • Tools Include:
      • Accessibility and empowerment programs
      • 1-1 meetings with Supervisors
      • A conflict resolution process
  • You need people that understand what their role and responsibilities are within the company.
    • Tools Include:
      • Job Descriptions
      • Project Accountability assignment
      • Staff management
  • You need people to be able to deliver for clients consistently and in line with brand expectations.
    • Tools Include:
      • Quality assurance process for the branding
      • Onboarding and job training
      • Documented repeatable process
      • Performance reviews
  • You need people to feel that they receive the product or service they expected.
    • Tools Include:
      • Sales communications setting the correct expectation
      • Contracts to engage and fulfill successfully
  • You need people to feel valued for their continued patronage and feedback for improvements.
    • Tools Include:
      • Customer engagement
      • Pre- and Post- deliverable feedback requests

You are already on the way to that growth. You have clients, staff coming on board and money coming in. The decision to look at your organization and regularly prioritize what YOUR business needs is the REAL shift to success. Now GO! Grow!

More questions? Are you on the Talmar It Up mailing list yet? Join now to be sure to directly receive insights, clarity and business operation answers. Or check it out in the latest blog post HERE.

Scalability. Nothing More but Nothing Less.

Scalability: Nothing More but Nothing Less.

By Talmar Anderson

Scaling a business.  Have you heard this phrase before?  Did you know that the process of scaling a business does NOT have to do with just growing your sales? Certainly, growing sales are a sign of a company that is scaling up, however, the process of a successfully growing company is one that planned for successI know, crazy, right?  We spend so much time worrying and figuring out how we will make it.  We project minimums needed to break even. We start from a place of trying to at least not lose our investments in our company. And sure enough, one of the things that can sink a company is when it all goes right!

This is one of my favorite pieces of planning and strategy. I LOVE it!  This is when we get to plan for everything working out as we intended. We start from imagining that our new marketing push and sales process are all hitting YES! Will we have enough people/ product/ time / resources to deliver on our dream goal of $1,000,000.00 in revenue? Our full strategic plan will seek to understanding what is working and how it is working throughout the whole company and each of its departments so that we can replicate the good. There are a lot of moving pieces to this growth plan for scaling but I want us to focus on one piece.

Today we are going to talk about the easiest piece to effect profitability in a positive way when scaling growth and creating strategic plans. Create an organizational structure that will profitably allow hiring to execute on delivering and maintaining your quality of deliverables. Huh? In other words, we need to make sure we hire the correct skill level for each task that is required to deliver for your customers. Nothing more but nothing less.

Here is the secret.  Assign work flows to the level of expert required for high quality of results. Moving away from client based staff assignments or project based workflows can seriously take your profitability to a new level. We need to look at “how” the sausage is made!

While reviewing your services and products, understand that strategy, highly technical work or out of the ordinary troubleshooting requires an experienced or specialized staff member.  These areas can be tracked to usually show a limited need.

Regular workflow and customer service can then be assigned to the 3 junior team members.  The decision to have a focused specialist dealing specifically with the troubleshooting may require a company to hire only 1 senior team member.  While more expensive for this piece, we can focus their workflow on the limited need of difficult and experience requiring work. Now we are paying high wages to one employee instead of high wages to four of them “in case” the project or client has a sophisticated need.

Consider this perspective to further convince you that your workflows need to be defined and measured. The expert level required for filing papers is not nothing.  They need to know how to alphabetize, how to stay engaged and pay attention with focus, as well as the patience to take the time to get pages in the folders neatly to allow for ease of accessibility.

Let this junior level position be handled efficiently and professionally by a person that can value these skill sets. This junior level position will cost the company less because the experience and education to gain this skill set is less intensive.  You are no longer paying expert level wages to have your client files organized, accessible and current.

Giving this filing work to a senior level person with advanced or specialized experience can often create a scenario that can cause further complications beyond overpaying for filing services. An expert can be unfocused when not applying their most current expertise and education.  Specialists will be looking over their shoulder toward the next challenge and, distracted, they likely are unable to alphabetize correctly on a consistent and reliable basis.  It is NOT their priority.

In fact, if you look at their job description, I am sure you will not even see “filing” on the list.  It falls under the “and other responsibilities as assigned”.  Meaning it was NOT enough of a priority for you to list it for this position and therefore not enough of a priority for the employee to value the time and focus to file correctly.

File correctly you say?  Yes. Front to back. Ease of reading (no backward pages). Chronological for each section. What about proper file tags? Are the folders large enough?  I highly doubt your senior level expert who has a juicy case on their desk is willing to stop and give the proper focus.

And THAT is where the snow ball starts.  Not assigning the right details correctly allows for the little things to pile up or be mistreated.  This creates stress and potential for mistakes (missing a client communication document that was filed under the wrong year) and can start headaches for you, your clients and your company’s reputation!

It is in the details that great customer service and rock star deliverables are created.  If you are in a growth period and have yet to sit down and organize your company into the roles required for growth AND the skill sets required to complete the different pieces, I’d love to chat with you. I want it all to go right AND I want your company to have smooth sailing into successful growth!

Repeating Success? Define it. Measure it. Document it.

By Talmar Anderson
Originally published November 2013

You know that feeling? You closed them!  You made the deal.  Money is flowing in and it feels good!  You feel like the hunter on a high. What do we do then?  Celebrate, of course.  Atta boys for all the staff.  Maybe a nice dinner for you and yours.  Then we get down to the work of delivering on the deal and looking for the next big whale.  Or at least the next sale.  However, it doesn’t happen as fast.  Why is it so hard to find success again when you were just able to do it so perfectly? It is because we missed the step of really looking at what success is to your company.

Now let’s go back to that sale.  Why is it a success?  The ideal target client was found?  The dollar amount of the deal? The service or product that was sold? Maybe it was the potential for the lifetime sales of this particular customer?  When we have success, let us take a moment and understand how this moves the company and the mission forward.  I know it sounds like a big idea for the sale of one widget but the success cannot just be about cash in your bank account.  Did you connect with the kind of client that is the new target market you have been trying to break into?  Did this client buy more than the historical average of most of transactions? Did the client contract for a longer engagement than previous clients?  Within each business, there need to be several ways to understand your sales beyond the dollar amount.  Take the time to decide how your sales are categorized and the types of transactions that build profitability.  Understand who is buying. REALLY understand why they are buying now. Once we have taken the time to define what sales have been happening and where our successes are coming from, we can move to how we will measure success.

As an example, let’s say we have decided that within the last 12 months our most profitable sales have come from working with graphic design firms.  Further investigation finds that the best deals came to fruition when the firms are going through high turnover.  Not just the turnover of current staff but also the high and immediate need for growth within their own companies. So let’s measure.  We find that 60% of our sales over the last 12 months were from this market. Now we can take the time to forecast and set a goal for success.  How would profitability be affected if we could land 3 more clients in this market next quarter? Use reasonable but ambitious numbers.  Always be striving to succeed.

Now we can document this all.  By writing down what has worked in the past and what our new goals for measurement are for the quarter, it will be that much easier to see where we are missing the mark.  If we are not repeating our successes, did we veer away from graphic design firms into full service marketing companies? Did we land 5 new graphic design clients and just miss acknowledging it because the gross sales for the firm missed our goals?  Written processes and goals give us a specific path and reality checks. We want to ensure the company is progressing on the course with our strategic plans and marketing efforts.

Success is fleeting because we do not take the time to understand what success is for our company and how we are going to acknowledge that we have succeeded.  Yes, it is goal setting but it is more of an eye to allowing for progress.  So we write the goals down.  We want to reach these goals to be able to have the backward look.  With the backward look we can continue to refine and redefine successes to keep the business growing.